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Packaging concepts & structure
Direction, layout and form for boxes, jars, pouches and bags.
Packaging design
Packaging is the first thing people touch. I design packaging that is clear on the shelf, easy to produce and consistent with your brand, from the first concept to print-ready files.
Looking to hire a freelance packaging designer in Ho Chi Minh City? Tell me about your product.
Start a project →[ What I design ]
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Labels & stickers
Product labels, seals and inserts that read clearly and print well.
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Boxes, pouches & jars
Artwork adapted to the real shape and material of your pack.
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Print-ready files
Dielines, colour setup and files prepared for your printer.
[ How it works ]
The packaging process
From the first brief to the press check: eight stages that keep a pack clear on the shelf, ready to print and consistent across a whole range.
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Discovery & brief
We start with the product, the customer and the shelf: price tier, sales channel, budget, minimum order and any material limits.
Deliverables
- Written brief
- Success criteria
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Market & shelf audit
I study competitors on the shelf and online, map the category’s visual codes and look for the space your pack can own.
Deliverables
- Competitor map
- Opportunity notes
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Strategy & positioning
We decide the story and what the pack must say in three seconds, then rank the information from brand to benefit to detail.
Deliverables
- Positioning statement
- Information hierarchy
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Structure & materials
Format, material and finish are chosen with your printer in mind, then drawn as an accurate dieline before any artwork starts.
Deliverables
- Dieline
- Material & finish spec
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Concept directions
Two or three clearly different directions, shown flat and on 3D mockups so you judge them as a real pack, not a drawing.
Deliverables
- Concept boards
- 3D mockups
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Refine & test
The chosen direction is developed in full, then checked at shelf distance, at thumbnail size online, and for room for required legal copy.
Deliverables
- Final artwork
- Shelf-test notes
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Prepress & proofing
Colour separations, spot colours, bleeds, barcodes and marks are set up, and I review printer proofs with you before anything runs.
Deliverables
- Print-ready files
- Colour & proof checklist
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Production handover
You get a clear handover for the press check, plus guidelines so new flavours and sizes stay consistent with the first pack.
Deliverables
- Handover pack
- Packaging guidelines
