ABOUT — YHUYNH
- Clear brand
- Usable product
- Scalable system
- Designer
- YHUYNH
- Location
- Based in HCMC
ABOUT ME
I’m Louis, a designer who works on both sides of a business: the brand customers see and the product teams use. My work runs from packaging and identity to UI/UX for websites, apps and internal ERP/CRM tools, and the design systems that hold them together.
In practice
I start with the business, not the visuals: who buys, who uses, what has to change. Then comes structured research, a clear information architecture, user flows, quick prototypes and a polished final UI, cutting anything that doesn’t earn its place. At CellphoneS I design tools used in daily operations; in my own products I test ideas directly in the market.
Since 2018
I design brands and products that run in real businesses
from packaging and identity to websites, apps and design systems
Every industry has its own users and constraints, so I start from the business before the pixels.
7+ years across retail, healthtech, edtech and SaaS, for local and international clients.
7+
Years in practice
Since 2018, from first sketch to products running in real operations.
5+
Industries
Retail, healthtech, edtech, SaaS and digital platforms, each with its own users and constraints.
58+
Projects shipped
For local and international clients, from MVPs to production systems.
How I work
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Business first
I find what has to change for the business, then design toward it.
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One brand, every door
Pack, logo and screen should feel like the same company.
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Systems over one-offs
Components and guidelines your team can keep using without me.
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Test early, say it straight
Rough prototypes in front of real users, and honest feedback even when it’s not what you hoped.
- Packaging
- Logo design
- Branding
- Poster
- Web design
- App UI/UX
- Design systems
- Photography
EXPERIENCE
[ 2.1 ]
A selection from 7+ years of work: product UI, brand identity and packaging, for in-house teams, agencies and my own studio.
VIEW SERVICEPLAYGROUND
[ BUILDING IN PUBLIC ]
[ 2 PROJECT ]
My own products, built from scratch and tested in the real market: no client brief, just ideas, SEO, iteration and results.
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PHOTOGRAPHER
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Y STUDIO
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Ò Ó O
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GIEO DUYÊN