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Logo design
A clear, flexible mark that works at any size.
Logo & branding
A brand is more than a logo. I build logos and identity systems (colour, type, layout and tone) so your brand looks and feels consistent on every screen and every printed piece.
Need a logo or a brand identity from a freelance designer in Ho Chi Minh City? Tell me about your brand.
Start a project → #DC353A#F0501B#5A131A#000000#F5F5F5
Aa Anton / Funnel Display
[ What I design ]
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Brand identity systems
Colour, typography, imagery and layout rules for the whole brand.
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Brand guidelines
A simple guide so your team and partners use the brand correctly.
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Posters, social media & print
Campaign posters and print or social pieces that match your identity.
[ How it works ]
The logo design process
Nine stages from the first question to the final file kit. Strategy comes before drawing, and every mark is built on a grid and tested small before it is shown as finished.
- Week 1
Discovery & brand workshop
A structured session and questionnaire about your business, audience, story and ambitions, plus the brands you love and the ones you don’t. A logo can only be as sharp as the brief behind it.
Deliverables
- Brand questionnaire
- Signed-off brief
- Week 1
Research & competitive audit
I map your competitors and the visual clichés of your category, study your customers’ context, then mark the territory that is still open and ownable.
Deliverables
- Competitor landscape
- Ownable-space map
- Week 2
Strategy & brand platform
Purpose, personality, promise and tone are distilled into a one-page platform, with three to five design principles that every sketch is judged against.
Deliverables
- Brand platform
- Design principles
- Week 2
Creative territories
Words become images: two or three distinct territories as moodboards with keywords, colour hints and reference typography, agreed with you before any logo is drawn.
Deliverables
- Moodboards
- Territory keywords
- Week 2–3
Sketching & ideation
Pencil first. Hundreds of thumbnails on paper to get past the obvious ideas (symbols, wordmarks, monograms and combinations), then a short list of the strongest routes.
Deliverables
- Sketch sheets
- Shortlisted routes
- Week 3
Digital construction
Shortlisted routes are rebuilt as vectors on a geometric grid: curves tuned with as few anchor points as possible, optical corrections, lettering kerned by eye, and balance checked in black and white first.
Deliverables
- Vector constructions
- Grid & proportion study
- Week 4
Presentation & refinement
Typically three routes are presented with a rationale and placed in real contexts. After your feedback one is chosen and polished over focused rounds of revision.
Deliverables
- Presentation deck
- Contextual mockups
- Revision rounds
- Week 5
Stress test & identity system
The logo has to survive a 16px favicon, one colour, reversed, embroidery and a small avatar. Then colour, type, lockups, clear space and usage rules are set around it.
Deliverables
- Responsive logo set
- Colour & type system
- Usage rules
- Week 5
Delivery & launch
You receive the full file kit and brand guidelines with a rollout checklist, plus a handover call so your team and printers use the brand correctly from day one.
Deliverables
- SVG, PDF & PNG files
- Brand guidelines
- Launch checklist
